Senin, 30 Juni 2008

347 / EAT Distro and Clothing

One of Bandung’s clothing and accessories distro, 347, exploded onto the fashion scene. Wearing the 347 label suddenly became the funkiest trend among Bandung’s fashion conscious. It was the first time a distro had moved outside its underground niche and captured a mainstream market.

The crew behind 347 were from upper middle-class families and had more capital at their disposal than most of their forerunners. This capital, and a clever combination of marketing, attractive packaging, high quality design, good fabrics and screen printing, was 347’s strength. Very quickly its products matched those of international street and surf wear brands, although without the prohibitive price tag.

Taking millions of rupiah a day, the store soon became well-known throughout Indonesia. 347 has even penetrated markets abroad. Hot on the heels of 347’s success, distro began appearing throughout Indonesia – in Jakarta, Yogyakarta, Malang, Semarang, Surabaya, Bali, Makassar, Medan and Lampung.

Jl. Trunojoyo 34

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